About Nancy Haldia
REYA founder Nancy Haldia is a Los Angeles native based in New York City. Growing up traveling to international trade shows for her father’s loose gemstone company, her fascination with gold, silver, diamonds & precious/semi-precious gemstones blossomed at a young age. After receiving a dual degree in Finance & Economics from Northeastern University, Nancy worked as a consultant in turnaround management to help companies turn areas of stagnation into sustainable growth (while designing jewelry as a hobby). These experiences and her love of fine jewelry have inspired Nancy to build a hand curated brand filled with varying one of a kind designs all made accessible to young professionals. With REYA, she aims to curate a personalized shopping experience for fine jewelry by educating buyers on the importance of investing in solid gold and the drawbacks of “fast jewelry” in our ever changing world.
REYA stands to connect with you on the ethos of the collections while staying grounded through it’s well-established roots in Los Angeles and New York. The brand specializes in custom pieces and hand-detailed one of a kind designs ranging from everyday jewelry to engagement and bridal pieces. REYA differentiates itself from legacy brands by educating clients on the benefits of investing in fine jewelry to build an eye-catching collection that will appreciate over time. Storytelling has been a powerful tool in building our family brand over generations and we continue to share the story behind our collections with our growing family of clients.
REYA has fine-tuned it’s three guiding pillars to continually provide clients with a familial and immersive experience.
The first pillar is people. Our goal is to provide our clients with the best designs, details, and sourcing principles before they ask for it. We aim to anticipate your needs because as a family, it’s the least we can do. Our clients' buying experience shapes how we function internally at REYA. Hence, catering to your needs enables us to curate one of a kind pieces we know you will cherish for a lifetime and more.
Our second pillar is process. Sourcing designs conflict-free Diamonds and recycled precious materials is our passion & we are devoted to fulfilling your innermost desire for the perfect fine jewelry piece in every occasion. Giving you the freedom to design your ideal setting & pairing it with precious/semi-precious colored gemstones or ethical diamonds makes us happy. Within this process, REYA stays transparent & true in educating you on our key buying tips for your desired piece. We are dedicated to your awestruck moment, forever.
Lastly, our third pillar is product. Our hand curated pieces live with you for a lifetime and more. REYA has established top of the industry supply chain in Los Angeles working with a small team of gem dealers, cutters, bench jewelers, and family designers to curate all pieces in our collections.
Be Inspired: The Muses
I’m Ella, a lifestyle and fashion influencer living in NYC. Originally, I am from Southern California where I grew my passion for creativity and style. I’m curious and want my life to be filled with different experiences and creative endeavors.
There really isn’t one person that I look up to for inspiration. I get inspired on Instagram and walking the streets of nyc every day and it motivates me to express my creativity in my own ways. My dad has been and will always be my mentor with his long history of entrepreneurship.
I’ve never been afraid to go for it or care what other people think. Even if things haven’t turned out the way I had hoped or wanted, I have learned from those experiences so I can try again, and again. I work hard every day and it shows on my platform.
It really is always different. I wake up and make coffee (if my boyfriend hasn’t already) then I typically head to my computer to get some emails out of the way, or ship out orders from my small businesses. I like to do this when I wake up, because it is when I am most productive. Once I feel accomplished at my computer, I get ready and either work on content, run errands, clean our apartment, or cook for my boyfriend and I. Since I usually have plans in the evening, I meet up with a friend or my sister and have drinks and dinner. I love trying out new Restaurants in NYC. My favorite thing.. ever.
What someone has to say about you is none of your business.
Fine jewelry is so important to me. I wear rings, earrings, bracelets, and a necklace every day. The crappy jewelry that turns your fingers green just doesn’t cut it. Investing in pieces that you can wear every day without tarnish is something everyone should do if they like to wear jewelry often. I wear the same rings from when I turned 18 and 21 every day and have gone through dozens of bad quality pieces in between that never felt special.
Don’t resist change. It is so important for your growth.
My name is Nancy Moeller. I am a professional model, entrepreneur, and blogger. I grew up in the border of San Diego and Tijuana. Quite a crazy upbringing with the exchange of cultures and languages on the daily. I am Mexican American and have lived in nyc for 3 years.
I look at fashion and beauty magazines/igs for inspo. As for mentorship I really look up to my older friends who have been successful and I pick on their brains. I also really love Sophia Amoruso! I love her story, her book, and her empire.
Secret sauce = confidence! I was a very insecure person when I was younger. People didn’t see my power and my beauty until I saw it and was able to project it. Anything you do, do it with confidence. Even if people don’t understand what you are doing, at least you are confident about it and they will understand soon enough.
Oh girl! My days can go from being on a set for 12 hours filming a commercial or a film to being in my room all day with my dog watching disney movies. I can also be filming shows for my page @citygalssociety, editing photoshoots, working with brands on new content creation, or having coffee in soho with my besties. I keep my days different or else I go crazy. I am not your typical 9-5pm girl. Never was, never will be:)
Don’t take anything personal. In my industry it can be very tough if you take people’s comments or opinions personally. You’ll be crying in the bathroom everyday. So don’t take people shit just because they are unhappy their lives. Just laugh at it and keep moving. The world will seem a nicer place haha trust me.
Fine jewelry makes me feel elegant and refined. It reminds me my self worth whether I got it for myself or someone got it for me.
Take advantage of all the opportunities that seem worth it to you in that moment. You don’t want to look back and say “how would my life be different if I would’ve done...” I am glad of all the risks I took and excited for the ones I am taking now:)
Born and raised in Italy, graduated in Languages and Communication, last year I decided to move to the USA by myself. I’m determined and stubborn. I love trying new things, getting to know different cultures and I always try to step out my comfort zone.
I love surrounding myself with people I admire and that inspire me. I look up to them.
I always want to learn new things, and getting to know better things that I don’t know. I think this is my secret sauce
I usually work 9-5 and after that I try to do a long walk and a workout, online classes, netflix and chill
It’s never too late, you are never too old to do something new
Fine jewelry makes me feel beautiful, strong and independent
You can do anything you want just keep going!
I grew up in Ithaca, NY in a bi-racial household of 5 (parents, little sister, & twin!)
All the women in my family are a constant inspiration to me. But I also look to other prominent and successful women as inspiration in my life (AOC, Kamala Harris, & various female entrepreneurs)
My ability to make myself comfortable around anyone and anything; this combined with my easy-going persona has really allowed me to start strong in my career as well as pivot with ease when needed. This was a really important strength for me to recognize because as a woman we often suppress our femininity to be dominant in the workplace & I want other women/girls to know you DO NOT have to be inauthentic to be successful.
I currently work a 9-6 M-F. When I’m not working my corporate job you can usually find me doing art, sewing / knitting, vintage curating, or cooking incredible food for & with the people I love
Negotiate your worth ALWAYS- never accept a position that under values you. If they won’t meet you at your ask or in the middle you probably don’t want to work there anyway... If men can do it why can’t we?
It’s one of those sayings: “look good, feel good.” I love to have my everyday jewelry be of pristine quality because it makes me feel good & ready to seize the day whether I’m dressing up or wearing a sweatsuit
Don’t let all the negative people in your life hold you back. Follow your gut, you got this!