Our Story

About Nancy Haldia

REYA founder Nancy Haldia is a Los Angeles native based in New York City, who is rarely in her home city for long. Growing up traveling to international trade shows for her father’s precious loose gemstone company, her fascination with gold, silver, diamonds & precious/semi-precious gemstones blossomed at a young age. Having received a dual degree in Finance & Economics from Northeastern University in Boston, she worked with turnaround management firm Alvarez & Marsal in New York City to help companies turn areas of stagnation into sustainable growth (while designing jewelry as a hobby). These experiences and her love of jewelry has inspired Nancy to chase her youth dream of creating a brand that combines unique precious metals, diamonds, and colored stones to mesh an exotic yet feminine touch into her line of jewelry.

The Brand:

Who we are

REYA is a fourth generation family brand with well-established roots in Los Angeles and New York. The brand specializes in custom pieces and hand-detailed one of a kind designs ranging from everyday jewelry to engagement and bridal pieces. REYA differentiates itself from legacy brands by educating clients on the benefits of investing in fine jewelry to build an eye-catching collection that will appreciate over time. Storytelling has been a powerful tool in building our family brand over generations and we continue to share the story behind our collections with our growing family of clients.

What we do.

REYA has fine-tuned it’s three guiding pillars to continually provide clients with a familial and immersive experience. The first pillar is people. Our goal is to provide our clients with the best designs, details, and sourcing principles before they ask for it. We aim to anticipate your needs because as a family, it’s the least we can do. Our clients' buying experience shapes how we function internally at REYA. Hence, catering to your needs enables us to create one of a kind pieces we know you will cherish for a lifetime and more. Our second pillar is process. Sourcing conflict-free Diamonds and recycled precious materials is our passion & we are devoted to fulfilling your innermost desire for the perfect fine jewelry piece in every occasion. Giving you the freedom to design your ideal setting & pairing it with precious/semi-precious colored gemstones or ethical diamonds makes us happy. Within this process, REYA stays transparent & true in educating you on our key buying tips for your desired piece. We are dedicated to your awestruck moment, forever. Lastly, our third pillar is product. Our pieces live with you for a lifetime and more. REYA has established top of the industry production in Los Angeles working with a small team of gem dealers, cutters, bench jewelers, and family designers to create every piece in our collections.

BE INSPIRED: REYA Muses: Responses directly from the REYA Models behind the collection

Nancy Moeller